Main | December 9, 2007 - December 15, 2007 »
...well the Annual 44 Club Inter-Agency Debate champions. Last night saw the gathering of some great brains to battle it out for this years crown. We're delighted to annouce that our very Lyndon Morant, along with Jan Neumeister fought off stiff competition from Leo Burnett, Grand Union, Publicis, M & C Saatchi & EuroRSCG to take the title home. Job well done.
The International Olympic Committee has signed computer manufacturer Acer as a major sponsor of the London 2012 Olympic Games.
The Taiwanese company replaces Lenovo, the Chinese computer giant, which announced yesterday that it will end its Olympic backing after the Beijing games in 2008.
If you want to find out a bit more about the sponsorship structure of the 2012 Games, then do give us a shout - we're lucky to have a few experts in the team so you're in safe hands.
Now we don't know what the 'M' stands for, but we do know he is great at what he does. Simon works across the road at GroupM Enterainment developing & producing innovative and relevant programming for our brands. He is going to pop up now and then with an update from him, and here is the first:
"In the complete 2005 season of American Idol just over 500 million votes were cast. In 2004 the American Presidential election garnered a paltry 122 million votes"
Hmmm. No wonder then that the candidates need to re-engage with the young adults of America. It remains to be seen whether the candidate that uses the Internet the most effectively will win. See for yourself the MTV & MySpace page with conversations with individual presidential candidates held town-hall style on University campuses, webcast live on the MySpaceTV video platform and MTV.com, and broadcast later that evening on MTV - do you think it will drive people to vote? Or is it too gimmicky?
Seeing as we're only a few days old, looks like we've got some catching up to do...Simon Andrews, the Chief Strategy Officer for MindShare Interaction wrote a great piece that was published in Contagious magazine back in May this year. Excellent and achievable. Download branded_utility.doc
17th November 2007 Nike went Supersonic. Searching for the fastest 1000 runners in the UK. MindShare Performance worked with Group M and MindShare Interaction (our digital team) to develop both an integrated MySpace partnership that helped recruit , inform and engage with the event. Group M produced Nike+ Supersonic - first playout Friday 7th December @ 12.45. Perfect for that post pub entertainment. Tune in...
...and welcome. This is our first time...so be gentle with us. We are a team of good, solid people working at MindShare in London. For those of you that know MindShare - it's pretty big. The authors of this blog all work in Performance, which is the associative communications 'arm' of MindShare, we like to think we're the arm because we are pretty handy (I guess the gags should be kept to a minimum).
We are a little nervous about starting our own blog, mainly because we have never done it before and we want to be sure to be relevant and interesting for you, whether you're a client of ours or not.
We will be adding to our shiny new page as often as we can with stuff we like, stuff we've done and stuff we think we should be doing. Any thoughts are greatfully welcomed...
phew. 1 down...lots more to go.
