If you're not really looking forward to another re-run of 'Only Fools and Horses' on Christmas Day, how about introducing the family to some quality online content? Launched a month ago is the newest addition to the growing number of online soaps / drama's is Quarterlife.
Earlier this year, MySpace signed up Marshall Herskovitz and Edward Zwick, the creators of "My So-Called Life" and "thirtysomething," to produce the new series, exclusively, at first, for My Space TV.
The Emmy-winning producers agreed to create 36 eight-minute episodes of "quarterlife," which focuses on six creative twentysomethings with tendencies toward highly revealing video blogging - very handy!
The deal seems to represent an ongoing plan by MySpace (still the most popular social networking site online) to attract more investment with sponsor-friendly programming. Toyota being a key brand linked with Quarterlife.
However, it has been publicised that NBC have picked up the rights and it looks like it may air on TV, some have been cynical to suggest this has been the plan all along, to build buzz and a fanbase as a way to promote the show. It could be seen to demonstrate an interesting model from which writers and producers will test popularity of their work from here on in.
Of course Quarterlife is not the first of its kind, the original being LonelyGirl15 which debuted in May 2006, which as of September 2007 has had 70 million views. Then along came KateModern, which is the British version of LG15, they inhabit the same virtual world. The other one worth mentioning is YoungAmericanBodies, which is about the love lives of a group of young people, set in Chicago.
Enjoy!
Last night at The David Beckham Academy Performance took part in a 5-a-side tournament along with Ogilvy, Kempster, H & K, BlueStar, EuroSport, Attention, Haymarket and Castrol A & B.....This was all in celebration of the Castrol association with next years European Championships - The Castrol Agency 5's. We interviewed coach and captain / manager Mike Jackson who said:
