Why So Serious..
As far as we're concerned the best film of 2008 will be the new Batman film, The Dark Knight. If you happen to go and watch I Am Legend one of the few IMAX cinemas then you'll be lucky enough to see a 7 minute prequel to the film - explaining how Heath Ledger becomes the Joker.
What has been interesting though is the approach Warner Bros have taken in generating hype and interest in the movie - as far back as a year ago they started seeding online pages rather than direct people to one particular site. Released with no big PR hype or spin - the pages are seeded - allowing fans to seek them out and share in blogs and post-rooms. Particularly useful in our opinion in generating buzz and chatter with influencers, getting the film hyped early on..the amount of pages created are simple but pretty extensive (allowing for new sites to be out there quickly enough and maintain buzz and excitement..) - check these out..
www.thehahahatimes.com: A version of the Gotham Times, but with additions and scribbles from The Joker, which will likely make you giggle and freak your shit out in equal measure.
www.wearetheanswer.org: A vigilante site calling for Gothamites to report corrupt behaviour by the city's police force.
www.gothampolice.com: A site for Gotham City's police force. You can apply to join the force, whereby you too can fight fictional comic book crime!
www.GothamNationalBank.com: A wesbite for the city's biggest bank. We suspect this might be the site of the rumoured botched heist that leaves The Joker with those disfiguring scars that make his freakish grin.
www.rememberinggina.com: A tribute site to the mystery girl whose death is mentioned in The Gotham Times. If you email the site you receive the following email:
"I'm Gina's Aunt Gail and I'm maintaining this website for my sister, Gina's mother. Thank you for your remembrance of Gina. So many people have moved away from the old neighborhood that it's easy to forget how many people are still here. When we first moved here, I can remember we used to all sit on the stoops and the whole neighborhood knew each other. But that was before the Stratalinni's Grocery on the corner was burned down--I remember Gina and her sister used to beg for quarters to go down there and buy candy. It was a different place then. Now I know my son will never allow my new grandson to go down to the avenue on his own. Everybody is locked up tight in the evening, we don't see each other. It takes a tragedy to remember we have neighbors. Thank you for reminding us."
www.whysoserious.com/personalityprofile: An extension of the original Joker site which asks you to take a test to see whether you're worthy of joining his gang, which then gives you a reading on a strength test type light up machine (we can't get beyond 'Hilarious', dammit!). It suggests there will be further tests in days to come.
other pages included...
www.whysoserious.com/mausoleum
http://www.gvafoundation.org/gothamvictimsfoundation
