Bebo & Sure Partnership
The campaign is based around our integration with the latest web based drama on Bebo 'Sofia's Diary' and is a great example of MindShare providing a combined associative partnership, digital media and creative solution for Unilever. We have product placement on the show and storyline integrations with our branded Sure Girl Bebo profile - Sofia will visit our page on the show and one of our profile 'friends' will get to appear in the show through a competition we are running on the profile. The profile went live on Monday 17th March and to date has received 92,000 pages views and has 2062 friends.
There would be no real point of having our own blog if we weren't able to shout about the great and innovative projects we have developed. This project demonstrates the strength of integrated ways of working; a joint effort between the Unilever planning team, Performance & Interaction.
