And Now A Game From Our Sponsors...

Heralded in an article by Wired magazine last month - as "the future of advertising" - it seems that AGR or Alternative Gaming Reality is creating a bit of a buzz within the film and music industry.  The concept - consumers find hidden clues that enthrall and create buzz has had a long running association with the film industry - recent examples with Cloverfield (and The Dark Knight) as referenced in our post below.

Whether it is a revolutionary as Wired's article makes out is debatable.  What is true however is that it is a new form of buzz marketing, utilising blogs and a wealth of content to create excitement and desire for a product.  It effectively repositions the notion of driving people to view a single piece of content, instead surrounding them with small snippets of exciting and unique brand collateral.  The Nine Inch Nails example in the article highlights the extent fans will go to - to unearth the clues, once hooked.  Read the full article here..