Effects of the Hollywood Writers Strike...

New research from MindShare in the US concludes that the writers strike, which began in November, is beginning to take a serious toll on TV viewing behavior.

Almost half of those surveyed in the poll said they were spending more time online as a result of the repeat programming they have encountered because of the strike. More than 60% of viewers said their favorite shows were now in repeat mode.

"Most people believe the strike will continue for another three weeks or a month, so I think they realize this is a somewhat long-term proposition," said Tata Sato, director of consumer insights at MindShare. Sato added that while close to half of those polled are "frustrated" that their favorite programs are affected, "they still support the idea of the writers getting a fair deal."

We here at Performance think is pretty interesting, as it is forcing people to change habits and look else where for entertainment - the internet. It is also having a knock-on effect here in the UK with broadcasters commissioning their own programming as they cannot rely on imported shows.