It was only a matter of time before a platform like this was created, a unified platform for Video on Demand. It was revealed in June 2007 that the BBC would be developing this content streaming platform (which also allows you to download) and had invited ITV and C4 to join in too. At the moment it is only available on PC's, so it is still limited, but no doubt it will continue to evolve over time, as will the partners who come on board.
If you're not really looking forward to another re-run of 'Only Fools and Horses' on Christmas Day, how about introducing the family to some quality online content? Launched a month ago is the newest addition to the growing number of online soaps / drama's is Quarterlife.
Earlier this year, MySpace signed up Marshall Herskovitz and Edward Zwick, the creators of "My So-Called Life" and "thirtysomething," to produce the new series, exclusively, at first, for My Space TV.
The Emmy-winning producers agreed to create 36 eight-minute episodes of "quarterlife," which focuses on six creative twentysomethings with tendencies toward highly revealing video blogging - very handy!
The deal seems to represent an ongoing plan by MySpace (still the most popular social networking site online) to attract more investment with sponsor-friendly programming. Toyota being a key brand linked with Quarterlife.
However, it has been publicised that NBC have picked up the rights and it looks like it may air on TV, some have been cynical to suggest this has been the plan all along, to build buzz and a fanbase as a way to promote the show. It could be seen to demonstrate an interesting model from which writers and producers will test popularity of their work from here on in.
Of course Quarterlife is not the first of its kind, the original being LonelyGirl15 which debuted in May 2006, which as of September 2007 has had 70 million views. Then along came KateModern, which is the British version of LG15, they inhabit the same virtual world. The other one worth mentioning is YoungAmericanBodies, which is about the love lives of a group of young people, set in Chicago.
Enjoy!
The International Olympic Committee has signed computer manufacturer Acer as a major sponsor of the London 2012 Olympic Games.
The Taiwanese company replaces Lenovo, the Chinese computer giant, which announced yesterday that it will end its Olympic backing after the Beijing games in 2008.
If you want to find out a bit more about the sponsorship structure of the 2012 Games, then do give us a shout - we're lucky to have a few experts in the team so you're in safe hands.
"In the complete 2005 season of American Idol just over 500 million votes were cast. In 2004 the American Presidential election garnered a paltry 122 million votes"
Hmmm. No wonder then that the candidates need to re-engage with the young adults of America. It remains to be seen whether the candidate that uses the Internet the most effectively will win. See for yourself the MTV & MySpace page with conversations with individual presidential candidates held town-hall style on University campuses, webcast live on the MySpaceTV video platform and MTV.com, and broadcast later that evening on MTV - do you think it will drive people to vote? Or is it too gimmicky?
