Introducing...Simon M Willis
Now we don't know what the 'M' stands for, but we do know he is great at what he does. Simon works across the road at GroupM Enterainment developing & producing innovative and relevant programming for our brands. He is going to pop up now and then with an update from him, and here is the first:
"Well what a year we've had, with some great programming on MTV, Channel 4 and on-line the branded content message in spreading. Off-line we've also been discussing with broadcasters branded content opportunities in their business, in fact we are now in a position with Virgin Media to have two prime-time slots just waiting for some great programming. Monday 21.00 on Living (in the Britain's Next Top Model slot) and 22.00 (weekdays) on Virgin 1 are available from Q3 next year, Virgin and Living have also said they will fund a % of the programming. This is the type of opportunity that will really move our genre forward, but only if we get some great leads that allow us to create some great programming. I really hope we can get some of these projects away in '08 and continue our revolution!"
