Nike + Supersonic

17th November 2007 Nike went Supersonic.  Searching for the fastest 1000 runners in the UK.  MindShare Performance worked with Group M and MindShare Interaction (our digital team) to develop both an integrated MySpace partnership that helped recruit , inform and engage with the event.  Group M produced Nike+ Supersonic - first playout Friday 7th December @ 12.45.  Perfect for that post pub entertainment. Tune in...